Case Studies

Case Study
FMCG
M&M’s Cookie Dough

With a combined following of over 1.4 million, our creators flooded Instagram with UGC that made M&Ms cookie dough the ultimate treat to share with your family and friends.

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Case Study
Beauty, Health & Wellness
Avène

Avène teamed up with RISER to spotlight their Cicalfate+ Restorative Protective Cream. Leveraging 100 talent from our parenting and beauty categories, we crafted 172 high-quality lifestyle-focused pieces to captivate their audience.

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Case Study
Beauty, Health & Wellness
MCoBeauty Xtendlash Tubular Mascara

MCoBeauty winked at RISER to boost their lash game with Xtendlash Tubular Mascara! With a flutter of content and talent, we helped their mascara take center stage. Talk about volume!

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Case Study
FMCG
7-Eleven

RISER brewed success with 7-Eleven to launch their new and improved coffee blend across Australia. Our talent, with a combined following of over 3.4 million, poured out quality, creative UGC content to perk up their feed.

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Case Study
FMCG
MARS

Mars partnered with RISER for 3 successful campaigns for their well known delicious treats like M&M's, Maltesers and Extra gum, positioning them as the perfect sweet treat to try and share with family and friends.

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Case Study
Beauty, Health & Wellness
Pierre Fabre

Building on the success of the Avene campaign, Klorane re-engaged RISER to in amplify its Cupuaçu's haircare range and support its promotional period within beauty retailer, Priceline.

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Case Study
Beauty, Health & Wellness
Dove

RISER influencers soared in Dove's campaign, with 250 influencers sharing 415+ pieces of content, 67% being high-quality video, showcasing the product and its benefits to their 3.2 million followers.

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Case Study
FMCG
OMO

OMO chose RISER to support and drive awareness around two of their laundry ranges. We recruited talent from our lifestyle category resulting in a flood of quality content to drive mass awareness to over 3 million of their target audience.

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Case Study
Beauty, Health & Wellness
Thankyou Personal Care

Thankyou partnered with RISER to boost its natural antiperspirant deodorant and personal care range. With 200 micro-influencers, we delivered 384 pieces of authentic, engaging UGC content.

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Case Study
FMCG
Rosella Tomato Sauce

Rosella tapped RISER to boost its iconic tomato sauce range for summer. Creators with a total following of 1.6 million+ joined in, creating authentic UGC highlighting Rosella Tomato Sauce as a must-have for any BBQ, picnic, or summer feast.

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Case Study
FMCG
Grill'd Chips

Grill'd collaborated with RISER to launch their new hottest, tastiest and crispiest chips ever. Over 100 lifestyle and parenting influencers created 150+ pieces of engaging UGC, visiting local Grill'd locations to capture authentic content. The campaign highlighted the new chips exceptional flavour and quality additionally promoting Grill'd as the ideal family-friendly restaurant.

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Case Study
FMCG
The Coffee Club

RISER partnered with The Coffee Club to launch their first new coffee blend in 35 years, hailed as the "Best coffee we have ever made."

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Case Study
Lifestyle
Hegen

Hegen engaged RISER with two campaigns to showcase their innovative bottles.

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Case Study
Lifestyle
Karcher

With a combined audience of over 1 million, creators shared captivating "before-and-after" content, showcasing the impressive power of Kärcher products. From revitalising bathrooms to transforming grimy windows, the campaign focused on parenting and general lifestyle content, proving Kärcher makes cleaning both satisfying and efficient.

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Case Study
Beauty, Health & Wellness
INIKA Mascara

INIKA partnered with RISER to highlight their award winning mascara through 100 RISER creators sharing a mix of before & after demonstrations, mascara-focused application videos, and GRWM/routine-style content.

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Case Study
Lifestyle
Kärcher

Kärcher launched its second campaign with RISER, featuring 50 reels delivered across a diverse group of creators that highlighted the power and precision of Kärcher’s technology.

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Case Study
FMCG
Tilda

Tilda partnered with RISER to create natural, authentic content that aligned seamlessly with the brand’s messaging.

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Case Study
FMCG
Brioche Gourmet

Brioche Gourmet partnered with RISER to showcase its range of premium burger buns, with influencers producing high-quality, visually rich content that emphasised the product’s quality and versatility.

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Case Study
Beauty, Health & Wellness
Curious Grace & Make Hair

HAIRHOUSE teamed up with RISER to spotlight its range of electrical styling tools and hair treatments through authentic creator content, featuring products from two leading brands.

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Case Study
FMCG
Hydrodol

Hydrodol partnered with RISER to run a campaign for their TGA-listed product, showcasing how it fits naturally into a busy lifestyle.

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Case Study
Lifestyle
Robert Gordon

Robert Gordon partnered with RISER to promote its mug collection, with influencers capturing a mix of in-store and at-home content that showcased the range’s beauty and giftability.

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Case Study
FMCG
Starbucks

Starbucks partnered with RISER to drive awareness and trial of the limited-edition Joe Kind Snoopy beverage range through engaging creator led content.

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Case Study
Beauty, Health & Wellness
Bunjie

Bunjie teamed up with RISER to drive awareness for its premium nappy range. 50 creators took part in the campaign, producing 113 pieces of content that showcased the new nappy pants and nappies.

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Case Study
FMCG
Cholula Salsa and Seasonings

McCormick’s Cholula partnered with RISER to promote its new salsa and seasoning range. Creators took part in the campaign, producing 165 pieces of vibrant, authentic content, exceeding the original KPI by 65%.

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Case Study
FMCG
Vodka Cruiser Summer Apple

Vodka Cruiser engaged RISER to help promote its limited-edition Summer Apple flavour, just in time for pre-drink and festival season.

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Case Study
FMCG
Rosella: Organic Sauces

Rosella’s new sauces campaign with RISER, brought fresh excitement to classic flavors, with 100 influencers showcasing Rosella Tomato Sauce Hot Chipotle and Rosella BBQ Sauce with Caramelised Onion as more than just condiments.

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Case Study
Beauty, Health & Wellness
Hada Labo Premium Range

Hada Labo engaged RISER to showcase its Premium Range through 100 creators with a cumulative following of 1.4 million.

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Case Study
FMCG
Chupa Chups Lollies

Chupa Chups engaged RISER to launch a colourful and cheeky campaign that celebrated the iconic lolly’s fun-loving spirit.

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Case Study
Beauty, Health & Wellness
SumaNurica

SumaNurica teamed up with RISER for two powerhouse campaigns, creating 1,180 pieces of content with 800 passionate skincare creators.

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Case Study
FMCG
7-Eleven Summer & 7-Eleven Day

7-Eleven engaged RISER for two successful campaigns, 7 Eleven Summer & 7 Eleven Day, engaging audiences with 463 dynamic content pieces created by 250 influencers.

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Case Study
FMCG
Nandos: Salad Dressing & Peri BBQ

Nando’s teamed up with RISER to promote its new range of salad dressings and their new BBQ Peri-Peri sauce.

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Case Study
FMCG
Melrose Peak & Ignite

Melrose Health engaged RISER to run two campaigns simultaneously to promote their newly launched Ignite & Peak Hydration product ranges.

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Case Study
FMCG
Simplot - Leggo's

Simplot partnered with RISER to showcase their Leggo’s sauce, with foodie, lifestyle and parenting creators.

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Case Study
Beauty, Health & Wellness
Skin Physics: OXYGEN-C

Skin Physics called on RISER once again to help promote its newly released Vitamin C 15% + Ferulic Acid Serum.

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Case Study
FMCG
Celcius

7-Eleven engaged RISER to amplify energy drink, CELSIUS, with creators capturing their in-store journey to find it.

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Case Study
Beauty, Health & Wellness
Dove

Dove partnered with RISER to inspire authentic self-care moments, with creators sharing their everyday shower routines, GRWMs and skincare journeys.

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Case Study
FMCG
Driscoll's

Driscoll’s teamed up with RISER to showcase their fresh blueberries, enjoyed on their own or as a perfect addition to a breakfast of oats, granola or yoghurt.

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Case Study
FMCG
Peckish

Peckish engaged RISER to promote Peckables, the brand’s newest snack with creators sharing their playful and lively journey to spot the product on the shelves of Coles or Woolworths.

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Case Study
FMCG
Vetta Pasta

Vetta partnered up with RISER to showcase delicious, better-for-you meals, with 100 creators bringing recipes to life using SMART Pasta.

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Case Study
FMCG
H2COCO

H2COCO teamed up with RISER to promote its Lychee Coconut Water, with 100 creators showcasing it as the perfect rehydration choice with content post-gym, on-the-go or at the beach.

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Case Study
Beauty, Health & Wellness
SVR

SVR partnered with RISER to promote its skincare range in Australia across 3 campaigns, engaging 250 lifestyle creators who produced 323 pieces of authentic content.

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Case Study
FMCG
Murray St & Caramel Fudge Bar

Bulla engaged with RISER on two standout campaigns, showcasing the versatility of its premium treats and inspiring audiences to enjoy them in new ways.

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Case Study
FMCG
Bulla: Murray St

Bulla collaborated with RISER to promote its Murray St. premium ice cream range, with a spotlight on the unique new Lemon Curd flavour.

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Case Study
FMCG
Chupa Chups Ice Cream

Creators brought Bulla Chupa Chups to life with vibrant, cheeky video content that captured the essence of fun.

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Case Study
Beauty, Health & Wellness
Loving Tan

Creators showcased Loving Tan with engaging video content, demonstrating the product application process step by step.

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Case Study
FMCG
Card.Gift

TCN partnered with RISER to promote its versatile gift cards. A wide range of creators with a combined audience of over 1.4 million participated in the campaign, sharing authentic content that highlighted how the cards give the gift of choice. The creators showcased the convenience and flexibility of TCN gift cards, positioning them as a thoughtful and practical gift option for any occasion.

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Case Study
Beauty, Health & Wellness
WhiteGlo

White Glo partnered with RISER to promote its advanced teeth-whitening products. Beauty and general lifestyle creators with a combined audience of over 2.6 million participated in the campaign, producing authentic content that showcased real results over a two-week trial period. The creators highlighted White Glo’s effectiveness, positioning it as an essential addition to self-care routines.

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Case Study
Beauty, Health & Wellness
Gelous

Gelous partnered with RISER to promote its high-quality nail products. Beauty, parenting, and general lifestyle creators with a combined audience of over 1.2 million participated in the campaign, sharing authentic content that showcased their stunning manicures. The creators highlighted Gelous’ long-lasting results, positioning it as a must-have for at-home nail care routines.

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Case Study
FMCG
Devondale

Devondale engaged RISER to help promote the new Mango and Grape Sparkling Juices. To drive awareness and excitement around the launch, food and general lifestyle creators crafted 176 pieces of engaging, authentic content, showcasing how Devondale's sparkling juices can naturally refresh any occasion.

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Case Study
FMCG
Vodka Cruisers

Asahi engaged RISER to help promote its Vodka Cruisers, showcasing the product's versatility in various ways.

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Case Study
Lifestyle
Maxwell & Williams - Love Anna x

Maxwell & Williams achieved outstanding campaign results with RISER, delivering diverse content that perfectly aligned with the brand brief.

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Case Study
FMCG
Messina

Messina engaged RISER to support the launch of its products into Woolworths. Food and general lifestyle creators produced 154 pieces of engaging, authentic content that was pivotal in driving awareness and excitement around the launch, highlighting how Messina could seamlessly integrate into everyday life, from indulgent desserts to creative family recipes.

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Case Study
FMCG
Suntory Boss Coffee

With 150 micro-influencers reaching a combined following of 2.1 million, the campaign created 265 pieces of content highlighting the convenience of grabbing a Boss Coffee on the go. From in-store finds to that first refreshing sip, our influencers showed just how easy it is to enjoy a Boss Coffee, driving a buzzworthy boost in brand awareness.

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Case Study
FMCG
Sunraysia Apple & Peach

RISER teamed up with Sunraysia to launch their new apple and peach juice at Woolworths supermarkets . With over 100 micro-influencers and a combined following of 1.7 million, the campaign created 168 pieces of mouthwatering content that left everyone thirsting for more. By mixing authentic influencer storytelling with the fresh flavor, RISER stirred up buzz and brand awareness, making Sunraysia’s latest juice the talk of the town.

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Case Study
Beauty, Health & Wellness
Epzen

RISER teamed up with Epzen to make a splash with their newly launched body range, exclusively at Chemist Warehouse. With over 250 influencers creating a whopping 462 pieces of content and reaching a combined following of 3 million, this campaign brought the bath, shower, and body products into the spotlight with Influencers sharing their self-care and pampering routines. RISER’s effortless approach meant the campaign flowed smoothly, leaving Epzen and its fans feeling refreshed and rejuvenated.

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Case Study
Beauty, Health & Wellness
Nude by Nature

RISER partnered with influencers to drive awareness to Nude by Nature’s new and improved packaging. The campaign resulted in a high volume of quality content across beauty and lifestyle categories, while heroing the retailer and driving product awareness.

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Case Study
Lifestyle
Moose Toys

Moose Toys partnered with RISER to promote it’s engaging and family-friendly game, 'Do You Really Know Your Family?'. The campaign featured 100 parenting creators with kids aged 8+ who showcased the game in action, highlighting it as the perfect family activity to strengthen bonds and have fun together.

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Case Study
FMCG
Streets Twister Mini

Streets engaged RISER to help promote the launch of Twister Mini into the Australian market. A curated approach was executed for this campaign with 50 RISER creators providing high-quality in-store video content and product reviews, strategically tagging major retailers to guide path to purchase and strengthen retailer relationships.

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Case Study
Beauty, Health & Wellness
Cloud Nine

CLOUD NINE engaged RISER to execute a bespoke sampling campaign to launch their new Retro Hair Straightener range into Australia. The campaign ran alongside a bespoke influencer paid strategy, with website traffic from social media increasing 38% as a result of the campaign.

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Case Study
Beauty, Health & Wellness
Growth Bomb

Growth Bomb exploded onto the scene with RISER, promoting its Lash & Brow Wand, Baby Hair Fly-Away Wand, and Booster Serum. With 100 influencers boasting a total following of 1M+, the campaign showcased Growth Bomb's transformative haircare products through authentic UGC, including hair care routines and "get ready with me" content.

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Case Study
FMCG
Rosella Tomato Soup

Rosella sauced up their marketing by partnering with RISER to promote its condensed tomato soup!

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Case Study
Lifestyle

b.box turned to RISER for the launch of its 1 Litre Insulated Flip Top Water Bottle.

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Case Study
Beauty, Health & Wellness
Ere Perez

Ere Perez engaged RISER for four campaigns aimed at elevating and brand awareness and directing traffic to their primary retailer, MECCA.

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Case Study
Lifestyle
CLR

CLR tapped RISER to boost its cleaning range. Creators with a combined following of over 1.4 million shared authentic in-home content, showing CLR taking on tough stains and leaving surfaces sparkling.

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Case Study
Lifestyle
Thankyou Cleaning

Thankyou and RISER reunited to spruce up the launch of their universal cleaner. With creators boasting a combined following of over 3.1 million, we whipped up a diverse, high-quality UGC library.

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Case Study
FMCG
Thirst Trap Water

Thirst Trap made a splash with RISER to promote its still and sparkling water with 133 authentic UGC pieces created for the brand.

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Case Study
FMCG
Cocobella Fusions

Cocobella approached RISER to promote the newly launched Fusions range. Creators strategically showcased the products in-store, on-the-go, and shared with friends.

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Case Study
FMCG
Blue Banner Pickled Onions

Blue Banner pickled a winner by partnering with RISER to promote their pickled onions! With a combined following of over 2.2 million, our creators crafted authentic UGC showcasing these onions in creative recipes and stunning platters.

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Case Study
FMCG
Biscoff Ice Creams

Biscoff and RISER teamed up to spread joy with the relaunch of their beloved Biscoff Ice Cream sticks at Woolworths supermarkets nationwide.

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Case Study
Beauty, Health & Wellness
Tom's Confectionery Warehouse

Tom's Confectionery Warehouse engaged RISER to promote the prime destination located in Highpoint Shopping Centre.

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Case Study
FMCG
MooGoo Skin Care

MooGoo chose RISER for their scalp care campaign, spotlighting their newly formulated milk shampoo. 100 creators showcased their authentic hair care routines, 'get ready with me' sessions, and before-and-afters using the range.

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Case Study
Lifestyle
b.box Pacifiers

With a bespoke approach, RISER and b.box made parenting easier by putting the spotlight on their pacifier range launch.

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