Case Studies

Case Study
Beauty, Health & Wellness
Avène

Avène teamed up with RISER to spotlight their Cicalfate+ Restorative Protective Cream. Leveraging 100 talent from our parenting and beauty categories, we crafted 172 high-quality lifestyle-focused pieces to captivate their audience. Emphasizing 'product in use' content, we seamlessly integrated our campaign with Avène's other marketing efforts, resulting in a significant sales boost for the period.

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Case Study
FMCG
M&M’s Cookie Dough

With a combined following of over 1.4 million, our creators flooded Instagram with UGC that made M&Ms cookie dough the ultimate treat to share with your family and friends.

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Case Study
Beauty, Health & Wellness
MCoBeauty Xtendlash Tubular Mascara

MCoBeauty winked at RISER to boost their lash game with Xtendlash Tubular Mascara! With a flutter of content and talent, we helped their mascara take center stage. Talk about volume!

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Case Study
FMCG
7-Eleven

RISER brewed success with 7-Eleven to launch their new and improved coffee blend across Australia. Our talent, with a combined following of over 3.4 million, poured out quality, creative UGC content to perk up their feed.

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Case Study
FMCG
MARS

Mars partnered with RISER for 3 successful campaigns for their well known delicious treats like M&M's, Maltesers and Extra gum, positioning them as the perfect sweet treat to try and share with family and friends. Their RISER campaigns resulted in over 482 pieces of UGG via reels, statics and stories to reshare across their socials, reaching a cumulative following of 4.5m+.

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Case Study
Beauty, Health & Wellness
Pierre Fabre

Building on the success of the Avene campaign, Klorane re-engaged RISER to in amplify its Cupuaçu's haircare range and support its promotional period within beauty retailer, Priceline. 100 micro-influencers with a collective audience of 1.1M, shared their genuine experience of the product range, highlighting its effectiveness on damaged hair through a range of hair care routines, ‘get ready with me’ and before and after style content.

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Case Study
Beauty, Health & Wellness
Dove

RISER influencers soared in Dove's campaign, with 250 influencers sharing 415+ pieces of content, 67% being high-quality video, showcasing the product and its benefits to their 3.2 million followers. The Dove Kids Care foaming body wash range, part of the Dove Self-Esteem Project, aims to help a quarter of a billion young people build self-esteem by championing a healthy and positive sense of wellness.

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Case Study
FMCG
OMO

OMO chose RISER to support and drive awareness around two of their laundry ranges. We recruited talent from our lifestyle category resulting in a flood of quality content to drive mass awareness to over 3 million of their target audience.

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Case Study
Beauty, Health & Wellness
Thankyou Personal Care

Thankyou partnered with RISER to boost its natural antiperspirant deodorant and personal care range. With 200 micro-influencers, we delivered 384 pieces of authentic, engaging UGC content. From testimonials to how-to videos on the refill system, influencers showcased Thankyou's effectiveness and eco-friendly ethos, driving awareness and engagement.

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Case Study
FMCG
Rosella Tomato Sauce

Rosella tapped RISER to boost its iconic tomato sauce range for summer. Creators with a total following of 1.6 million+ joined in, creating authentic UGC highlighting Rosella Tomato Sauce as a must-have for any BBQ, picnic, or summer feast. Their genuine reviews portrayed Rosella as the ultimate condiment, loved by generations past and present.

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Case Study
FMCG
MooGoo Skin Care

MooGoo engaged RISER to support their Scalp Care Campaign, focusing their newly formulated Milk Shampoo.

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Case Study
Beauty, Health & Wellness
Tom's Confectionery Warehouse

Tom's Confectionery Warehouse engaged RISER to promote the prime destination located in Highpoint Shopping Centre. With the help of 50 Melbourne based micro-influencers the campaign delivered 108 pieces of authentic content showcasing the store as a must-visit destination for candy lovers, emphasising its central location, extravagant attractions and diverse range of sweet treats.

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Case Study
FMCG
Biscoff Ice Creams

Biscoff and RISER teamed up to spread joy with the relaunch of their beloved Biscoff Ice Cream sticks at Woolworths supermarkets nationwide.

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Case Study
FMCG
Blue Banner Pickled Onions

Blue Banner pickled a winner by partnering with RISER to promote their pickled onions! With a combined following of over 2.2 million, our creators crafted authentic UGC showcasing these onions in creative recipes and stunning platters.

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Case Study
FMCG
Cocobella Fusions

Cocobella approached RISER to promote the newly launched Fusions range. Creators strategically showcased the products in-store, on-the-go, and shared with friends. All 160 pieces of content featured retailer tagging, guiding their followers on a delicious path to purchase.

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Case Study
FMCG
Thirst Trap Water

Thirst Trap made a splash with RISER to promote its still and sparkling water with 133 authentic UGC pieces created for the brand. This initiative not only highlighted Thirst Trap as a sustainable, ethical, and trendy choice over plastic bottled water but also boosted brand recognition and guided consumers to purchase at key retailers.

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Case Study
Lifestyle
Thankyou Cleaning

Thankyou and RISER reunited to spruce up the launch of their universal cleaner. With creators boasting a combined following of over 3.1 million, we whipped up a diverse, high-quality UGC library. Showcasing the cleaner alongside Thankyou's core cleaning range, creators gave genuine reviews and demos, highlighting the cleaner's effectiveness and versatility.

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Case Study
Lifestyle
CLR

CLR tapped RISER to boost its cleaning range. Creators with a combined following of over 1.4 million shared authentic in-home content, showing CLR taking on tough stains and leaving surfaces sparkling. UGC also featured purchasing the product in-store, with all 126 pieces tagging key retailers for easy purchase paths.

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Case Study
Beauty, Health & Wellness
Ere Perez

Ere Perez engaged RISER for four campaigns aimed at elevating and brand awareness and directing traffic to their primary retailer, MECCA. Ere Perez was showcased as a multifaceted, cruelty-free beauty choice, promoting the brand as a the go-to makeup option for conscious beauty enthusiasts nationally to consumers while also successfully strengthening retailer relationships.

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Case Study
Lifestyle

b.box turned to RISER for the launch of its 1 Litre Insulated Flip Top Water Bottle. With 50 top-notch lifestyle creators aged 18-25, the campaign created authentic and engaging UGC showcasing the bottle as a must-have accessory for any occasion, whether it's hitting the beach, sweating it out at the gym, or staying hydrated on the go.

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Case Study
FMCG
Rosella Tomato Soup

Rosella sauced up their marketing by partnering with RISER to promote its condensed tomato soup! Creators with a combined following of over 1 million participated in the campaign, cooking up authentic recipe creations that showcased the soup's versatility as both a delicious dish and a versatile ingredient.

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Case Study
Beauty, Health & Wellness
Mello App

Orygen Digital partnered with RISER to promote its mobile application, Mello. The campaign involved 50 young lifestyle creators who produced authentic UGC highlighting the app's features, genuine reviews, and demonstrations of how they used Mello to address stuck thinking, a key factor in anxiety and depression.

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Case Study
Beauty, Health & Wellness
Growth Bomb

Growth Bomb exploded onto the scene with RISER, promoting its Lash & Brow Wand, Baby Hair Fly-Away Wand, and Booster Serum. With 100 influencers boasting a total following of 1M+, the campaign showcased Growth Bomb's transformative haircare products through authentic UGC, including hair care routines and "get ready with me" content.

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Case Study
Beauty, Health & Wellness
Cloud Nine

CLOUD NINE engaged RISER to execute a bespoke sampling campaign to launch their new Retro Hair Straightener range into Australia. The campaign ran alongside a bespoke influencer paid strategy, with website traffic from social media increasing 38% as a result of the campaign.

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Case Study
FMCG
Streets Twister Mini

Streets engaged RISER to help promote the launch of Twister Mini into the Australian market. A curated approach was executed for this campaign with 50 RISER creators providing high-quality in-store video content and product reviews, strategically tagging major retailers to guide path to purchase and strengthen retailer relationships.

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Case Study
Lifestyle
b.box Pacifiers

With a bespoke approach, RISER and b.box made parenting easier by putting the spotlight on their pacifier range launch.

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