Robert Gordon

Robert Gordon partnered with RISER to promote its mug collection, with influencers capturing a mix of in-store and at-home content that showcased the range’s beauty and giftability.

Reels took audiences behind the scenes as creators chose their perfect mug from the iconic MYER displays, with the striking mug walls becoming stars in their own right. Action shots highlighted craftsmanship and design, while face-to-camera moments shared why these mugs make such meaningful gifts. At home, creators brought the story full circle by sharing how they enjoyed their new mugs, adding a personal, lifestyle-driven layer that truly resonated.

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Lifestyle

Services

UGC

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