INIKA Mascara

INIKA partnered with RISER to highlight their award winning mascara through 100 RISER creators sharing a mix of before & after demonstrations, mascara-focused application videos, and GRWM/routine-style content.

With the focus on highlighting real results and demonstrating the product in everyday beauty routines. The campaign resonated strongly with audiences, driving high engagement and reinforcing INIKA’s position as a trusted, natural beauty brand that delivers visible results. After the brand reviewed their previous Mascara/EOFYS campaign from last June, they reported a 40% increase in mascara category sales. This significant uplift is why the RISER campaigns are considered a success by INIKA and why the brand is repeating this product focus and content strategy this year.

Industry
Beauty, Health & Wellness
Services
UGC

130

Pieces of content

1.6M+

Cumulative content following

100

Micro influencers

130%

KPI achieved

130

Pieces of content

1.6M+

Cumulative content following

100

Micro influencers

130%

KPI achieved

Reach

Impressions
Absolutely love working with the team at RISER! They are dedicated, passionate and determined to create the best outputs possible for their clients. Very happy with their service and highly recommend.
Lydia Garth
Brand Manager
RISER Collective, light green circle
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