Staying relevant can sometimes mean adapting to the trends and preferences of your audience. The rise of influencer marketing is a testament to the way consumer habits are evolving—people are no longer swayed solely by traditional ads or flashy campaigns. Instead, they trust relatable personalities and social proof from individuals they admire. With influencer marketing proving its staying power, brands are finding innovative ways to connect with audiences through authentic storytelling and genuine partnerships.

Ever feel like you're shouting into the void when it comes to marketing your brand? That’s where micro-influencers come in—they’re turning passive audiences into active advocates, one authentic post at a time.

Brands often start small—working with a few influencers, testing the waters to see what works. But how do you scale these efforts and amplify your brand presence across multiple touchpoints? Enter RISER, Australia’s first mass influencer sampling platform that redefines how brands connect with their audiences. If you're ready to go from a few influencer collaborations to flooding the feed with hundreds of brand advocates, here's how to scale your influencer marketing.

You’ve got the camera, the creativity, and a plan for your content—but how do you take it from good to great? With social media more competitive than ever, it’s not enough to just show up. You need to stand out! Whether you're an influencer, a brand, or just starting out, polishing your content like a pro is key to increasing engagement and building your community.

Let’s talk about the art of creating authentic UGC (that’s user-generated content, for those new to the lingo) that doesn’t make your audience hit the skip button. We get it—working with brands while keeping your personal vibe intact can feel like walking a tightrope. But fear not, we’ve got your back with some tips and tricks to make your branded content as genuine as your love for a good oat milk latte.

Ever wondered how those tantalising treats and irresistible drinks manage to make a splash in the market? Spoiler alert: it's not just about the quality of the product (though that's crucial). It's also about the magic of influencer marketing—a recipe for success that's proving to be more than just a trend.

In today's digital age, your social media presence can make or break your personal brand. Whether you're an aspiring influencer or an established one looking to revamp your image, having a strong, authentic, and recognisable personal brand is crucial. So, let's dive into the fun and fabulous world of personal branding on Instagram and TikTok!

In the ever-evolving world of social media, staying ahead of the curve is crucial for influencers. Maximising your reach on platforms like Instagram and Facebook can make the difference between a post that garners a few likes and one that goes viral. Here are some top tricks and tips to ensure your content gets the attention it deserves.

The upcoming festive season is the ultimate showdown for brands. It's the biggest sales period of the year from Black Friday to Christmas and Hanukkah, and everyone is vying for consumer attention. To cut through the festive noise, you need a savvy, authentic content strategy. This means understanding your audience's behaviours, setting clear goals, and partnering with creators who can help your brand shine. In this article, we’ll share tips to help you navigate the holiday hustle and ensure your brand stands out.

In the ever-evolving world of fashion and beauty, standing out is more challenging than ever. With consumers constantly bombarded by ads and promotions, how can brands effectively capture attention and drive engagement? Enter influencer marketing – a powerful tool that, when executed correctly, can elevate your brand to new heights.