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What Are Micro-Influencers?
December 10, 2024
What Are Micro-Influencers and Why Are They Beneficial to Your Brand?

Ever feel like you're shouting into the void when it comes to marketing your brand? That’s where micro-influencers come in—they’re turning passive audiences into active advocates, one authentic post at a time.

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Influencer Marketing that Scales
November 21, 2024
Influencer Marketing that Scales: How to Grow from Small Projects to Comprehensive Campaigns

Brands often start small—working with a few influencers, testing the waters to see what works. But how do you scale these efforts and amplify your brand presence across multiple touchpoints? Enter RISER, Australia’s first mass influencer sampling platform that redefines how brands connect with their audiences. If you're ready to go from a few influencer collaborations to flooding the feed with hundreds of brand advocates, here's how to scale your influencer marketing.

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Instagram tips for polishing web content
How to Polish Your Content Like a Pro
November 21, 2024
How to Polish Your Content Like a Pro

You’ve got the camera, the creativity, and a plan for your content—but how do you take it from good to great? With social media more competitive than ever, it’s not enough to just show up. You need to stand out! Whether you're an influencer, a brand, or just starting out, polishing your content like a pro is key to increasing engagement and building your community.

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Authentic ugc from influencers
Authentic UGC
October 30, 2024
How to Create Authentic UGC That Resonates

Let’s talk about the art of creating authentic UGC (that’s user-generated content, for those new to the lingo) that doesn’t make your audience hit the skip button. We get it—working with brands while keeping your personal vibe intact can feel like walking a tightrope. But fear not, we’ve got your back with some tips and tricks to make your branded content as genuine as your love for a good oat milk latte.

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How food and beverage brands use influencer marketing
Taste the Success
October 10, 2024
Taste the Success: How Food and Beverage Brands Thrive with Influencer Marketing

Ever wondered how those tantalising treats and irresistible drinks manage to make a splash in the market? Spoiler alert: it's not just about the quality of the product (though that's crucial). It's also about the magic of influencer marketing—a recipe for success that's proving to be more than just a trend.

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Branding 101
September 17, 2024
Branding 101: How to Create a Personal Brand That Gets You Noticed on Social Media

In today's digital age, your social media presence can make or break your personal brand. Whether you're an aspiring influencer or an established one looking to revamp your image, having a strong, authentic, and recognisable personal brand is crucial. So, let's dive into the fun and fabulous world of personal branding on Instagram and TikTok!

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Top Tricks and Tips to Maximise Your Reach
September 2, 2024
Unlock your Full Potential: Top Tricks and Tips to Maximise Your Reach on Instagram and Facebook

In the ever-evolving world of social media, staying ahead of the curve is crucial for influencers. Maximising your reach on platforms like Instagram and Facebook can make the difference between a post that garners a few likes and one that goes viral. Here are some top tricks and tips to ensure your content gets the attention it deserves.

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UGC as social proof
Mastering Holiday Product Gifting and Content Planning
August 6, 2024
Cracking the Code: Mastering Holiday Product Gifting and Content Planning

The upcoming festive season is the ultimate showdown for brands. It's the biggest sales period of the year from Black Friday to Christmas and Hanukkah, and everyone is vying for consumer attention. To cut through the festive noise, you need a savvy, authentic content strategy. This means understanding your audience's behaviours, setting clear goals, and partnering with creators who can help your brand shine. In this article, we’ll share tips to help you navigate the holiday hustle and ensure your brand stands out.

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Beauty influencer coverage lipstic UGC
Style and Influence: Mastering Influencer Marketing
August 6, 2024
Style and Influence: Mastering Influencer Marketing for Fashion and Beauty Brands

In the ever-evolving world of fashion and beauty, standing out is more challenging than ever. With consumers constantly bombarded by ads and promotions, how can brands effectively capture attention and drive engagement? Enter influencer marketing – a powerful tool that, when executed correctly, can elevate your brand to new heights.

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