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September 17, 2024

Branding 101: How to Create a Personal Brand That Gets You Noticed on Social Media

In today's digital age, your social media presence can make or break your personal brand. Whether you're an aspiring influencer or an established one looking to revamp your image, having a strong, authentic, and recognisable personal brand is crucial. So, let's dive into the fun and fabulous world of personal branding on Instagram and TikTok!
In today's digital age, your social media presence can make or break your personal brand. Whether you're an aspiring influencer or an established one looking to revamp your image, having a strong, authentic, and recognisable personal brand is crucial. So, let's dive into the fun and fabulous world of personal branding on Instagram and TikTok!
Influencer's shoppable content driving online sales for a beauty brand

Step 1: Discover Your Unique Voice

Before you start posting new content, you need to figure out who you are and what you want to say. This might sound a bit like a therapy session, but it's essential! 

Ask yourself:

  • What are your passions and interests?
  • What makes you different from everyone else?
  • What message do you want to convey to your audience?

Your unique voice is the foundation of your personal brand. It's what sets you apart and makes you memorable. So, be authentic, be you, and don't be afraid to let your personality shine through!

Step 2: Consistency is Key

Consistency is the secret sauce to building a recognisable brand. This doesn't just mean posting regularly (though that's important too). It also means having a consistent look, feel, and tone across all your social media platforms.

  • Visual Consistency: Use the same filters, colour schemes, and fonts in your posts. Your feed should look cohesive and visually appealing.
  • Content Consistency: Stick to a few core themes or topics. Whether it's fashion, fitness, food, or travel, make sure your content aligns with your brand's identity.
  • Voice Consistency: Your tone should be consistent across all your posts. Are you cheeky and fun? Professional and informative? Find your voice and stick to it.

Step 3: Engage, Engage, Engage!

Social media is all about connection and community. To build a strong personal brand, you need to engage with your audience. 

This means:

  • Responding to comments and messages
  • Liking and commenting on other people's posts
  • Participating in conversations and trends

Engagement helps you build relationships with your followers and shows that you value their input. Plus, it boosts your visibility on platforms like Instagram and Facebook, which love active users.

Step 4: Leverage Hashtags and Keywords

Hashtags and keywords are your best friends when it comes to getting noticed on social media. They help people find your content and increase your reach. Do some research to find out which hashtags and keywords are popular in your niche, and use them strategically in your posts.

For example, if you're a fashion influencer, you might use hashtags like #FashionInspo, #OOTD (Outfit of the Day), and #StyleTips. Don't overdo it, though—stick to a few relevant hashtags per post.

Step 5: Collaborate with Other Influencers and Brands

Collaboration is a powerful tool for building your personal brand. Partnering with other influencers and brands can help you reach new audiences and add credibility to your brand. Look for opportunities to:

  • Co-host giveaways or contests
  • Participate in Instagram takeovers
  • Create joint content

At RISER, we specialise in connecting influencers with brands, providing you with opportunities to work with big names and grow your following. Whether you're a micro-influencer or a seasoned pro, collaboration is key to expanding your reach and building your brand.

Step 6: Keep Learning and Evolving

The world of social media is always changing, and so should your personal brand. Stay up-to-date with the latest trends, algorithms, and best practices. Don't be afraid to experiment with new content formats, features, and strategies. The more you learn and adapt, the more successful your brand will be.

Step 7: Be Authentic

Last but definitely not least, always stay true to yourself. Authenticity is what makes your brand relatable and trustworthy. Your followers can tell when you're being genuine, and they'll appreciate you for it. So, embrace your quirks, share your journey, and let your true self shine through.

Creating a personal brand that gets you noticed on social media might seem like a daunting task, but with these tips, you'll be well on your way to building a strong, authentic, and memorable brand. Remember, it's all about finding your unique voice, staying consistent, engaging with your audience, leveraging hashtags, collaborating with others, and staying true to yourself.

And if you're looking to take your influencer game to the next level, RISER is here to help. We connect influencers with big brands, giving you the opportunity to shine and grow your personal brand. So, what are you waiting for? Start building your brand today and watch your social media presence soar!

Happy branding!

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