Influencer Marketing Strategy: The RISER Way

What Is an Influencer Marketing Strategy?

Strategic influencer marketing campaigns are about more than simply sending products or posting hashtags—it’s about creating meaningful campaigns that align with your brand’s story, generate mass awareness and resonate with the audience on a personal level.

Why a Thoughtful Strategy Matters

Without a clear strategy, influencer marketing can feel like a shot in the dark. A well-planned approach ensures:

• Your story stands out: Cut through the saturated social media world with tailored, meaningful content  en masse.
• Long-term value: Build genuine relationships with influencers and their audiences.
• Simplified execution: Streamline processes so your campaign runs smoothly from start to finish.

RISER makes this easier by connecting brands with influencers who genuinely care about sharing your message.

‍

How RISER Does Influencer Marketing Differently

RISER is Australia’s first mass influencer sampling platform, and helps brands scale campaigns in a way that feels personal and authentic. Our process is designed to amplify your brand voice, engage creators who align with your values, and deliver creative content that lives well beyond the campaign.

1. Crafting Your Story

Every campaign starts with your brand’s story. What makes you unique? What do you stand for? RISER helps translate this into a campaign that influencers are excited to share.

2. Finding the Right Creators

We prioritise influencers who genuinely align with your brand, ensuring they love your product as much as their audience does. From lifestyle influencers to foodie creators, we’ll help you find the right fit.

3. Making it Scalable and Seamless

RISER specialises in working with hundreds of micro-influencers at once, delivering high-quality content without the heavy lifting. We handle the logistics, so you can focus on seeing your story unfold across social media.

Building an Influencer Marketing Strategy

Crafting an influencer strategy might feel daunting, but with the right framework, it becomes a creative and exciting process. Here’s how we approach it:

1. Define Your Why

What’s the purpose of your campaign? Is it to introduce a new product, reinforce your brand values, or build excitement for a seasonal launch? Having goals for your influencer marketing campaign keeps the campaign structure clear. Knowing your “why” shapes every decision.

2. Get to Know Your Audience

It’s not just about demographics—it’s about psychographics. What inspires them? What do they love? We help you dig deeper to create campaigns that feel personal and relevant.

3. Collaborate with Passionate Creators

Influencers are storytellers. We work with creators who genuinely care about showcasing your product in a way that feels natural and engaging to their followers.

4. Let the Magic Happen

Trust the process. RISER’s campaigns are designed to let influencers tell your story their way, with creative freedom that sparks authentic engagement.

5. Repurpose and Reflect

Great influencer content doesn’t stop at social media. Use it across your website, email marketing, and ads to maximise the life of your campaign. RISER campaigns include organic usage only, speak to us about expanding your usage rights!

Common myths about influencer marketing

Let’s bust a few myths:

• Myth #1: You Need Big Budgets to Succeed
  Not true! RISER’s scalable approach proves that impactful campaigns don’t have to break the bank.
• Myth #2: It’s All About Big Names
  Micro-influencers can deliver just as much value—sometimes more—because of their close-knit, loyal audiences.
• Myth #3: Influencer Marketing Is Overrated
  On the contrary, it’s one of the most effective ways to connect with an audience in an authentic, human way.

‍

‍What You Can Expect When Working with RISER

When you partner with RISER, you’re choosing a team that values collaboration, creativity, and authenticity. From ideation to execution, we’re here to guide you every step of the way.

With RISER, you’ll get:

• A Tailored Campaign: Designed to fit your goals and audience.
• Effortless Coordination: We handle the details, so you don’t have to.
• Scalable Success: From small launches to national campaigns, we help your brand grow.

‍

‍Get Started Today

At RISER, we’re passionate about making influencer marketing accessible, effective, and enjoyable for brands of all sizes. Ready to see your story come to life?

Let’s chat! Together, we’ll craft a strategy that resonates, inspires, and connects.

‍