Morgan Sutherland, Senior Advocacy Director, Bastion
"I’ve had the privilege of working with Felicity Grey for over a decade, and in that time, I’ve witnessed her redefine the marketing playbook - not just once, but over and over again. She’s changed the game in influencer marketing and set a new standard for how brands work with creators. RISER’s approach to mass influencer sampling is revolutionary. Felicity saw the gaps in traditional campaigns—too slow, too narrow—and flipped the script. RISER's ‘flood the feed’ strategy brings 100+ micro-influencers into the mix to create a tidal wave of content and authentic engagement. The result? Brands get real results, real fast, and micro-influencers get the opportunity to shine. It’s a win-win—and it’s so quintessentially Felicity to create something that empowers everyone involved. Having partnered with RISER across multiple campaigns through my role at Bastion, I can confidently say RISER's impact is unmatched. But it’s not just the strategy that stands out—it’s the execution. Under Felicity’s leadership, RISER developed a tech platform that makes running influencer campaigns seamless. From streamlining logistics to providing actionable metrics, she’s made it easier than ever for brands to connect with audiences at scale. RISER is a great amplification tool for any influencer campaign. Felicity’s vision, creativity, and drive to innovate have solidified her place as a true leader in marketing. If anyone deserves this recognition, it’s her.