User Generated Content

UGC content creation effective influencer gifting strategies
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UGC

UGC, the most trusted content online. At scale.

User-generated content  - real people, real experiences, real results. Nothing converts like content that feels human. We specialise in producing UGC at scale, built to drive sales across every channel.

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What is UGC?

User-generated content (UGC) is photos and videos created by real people about your product. It's the most trusted form of content online because it doesn't look like an ad, it looks like a recommendation from a friend.

RISER produces UGC at scale by connecting brands with a vetted network of creators who know how to make content that converts. The output is authentic, on-brief, and ready to deploy across paid social, organic channels, email, and your website.

Biscoff brand ambassadors via UGC gifting collaboration through RISER platform

Formats we create

  • Short-form video (Instagram Reels, TikTok)
  • Product unboxing and review videos
  • Lifestyle photography and flat lays
  • How-to and tutorial content
  • GRWM (Get Ready With Me) content
  • In-store and point-of-sale content
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Biscoff brand ambassadors via UGC gifting collaboration through RISER platform
Biscoff brand ambassadors via UGC gifting collaboration through RISER platform

What is included?

  • UGC brief development and creator matching
  • Content creation across formats: short-form video, photo, carousel, Reels
  • Reverse brief and approval process before any content is filmed
  • Review and approval before final delivery
  • Usage rights (organic use as standard; paid and extended licensing available)
  • Content repurposing guidance

How it works

01. Brief

We develop a creative direction with your team and match it with creators whose content style fits your brand aesthetic.

02. Preparation

Creators propose their content direction before filming. We approve before a single frame is shot.

03. Creation

Creators produce the content to brief. We review the content to ensure it's aligned to the brief.

04. Delivery

Final files delivered with usage rights included. Ready to go live across your social media channels.

RISER Work with

RISER is an end-to-end product sampling solution for lifestyle brands. Effortlessly sample products to thousands of micro-influencers within your target categories and simultaneously, clip and repurpose their content for your social media, and even tag your retailers for maximum exposure.

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Frequently Asked Questions

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