b.box Pacifiers

With a bespoke approach, RISER and b.box made parenting easier by putting the spotlight on their pacifier range launch.
Industry
Lifestyle
Services
Influencer

82

Pieces of content

606k+

Cumulative content following

50

Micro influencers

164%

KPI achieved

82

Pieces of content

606k+

Cumulative content following

50

Micro influencers

164%

KPI achieved

Reach

Impressions

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Hydrodol partnered with RISER to run a campaign for their TGA-listed product, showcasing how it fits naturally into a busy lifestyle. The campaign followed all relevant TGA guidelines while highlighting the product’s practical benefits through relatable, real-life content. Creators shared video and still assets featuring the product in moments of recovery after workouts, during travel, and when getting over illness, positioning it as a go-to essential. Face-to-camera clips demonstrated how to prepare the product and called out key features, while in-store footage from Chemist Warehouse made it easy for audiences to find and purchase. The result was a highly engaging campaign, with viewers responding positively to the authenticity and everyday relevance of the content.

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