Suntory Boss Coffee

With 150 micro-influencers reaching a combined following of 2.1 million, the campaign created 265 pieces of content highlighting the convenience of grabbing a Boss Coffee on the go. From in-store finds to that first refreshing sip, our influencers showed just how easy it is to enjoy a Boss Coffee, driving a buzzworthy boost in brand awareness.

With 150 micro-influencers reaching a combined following of 2.1 million, the campaign created 265 pieces of content highlighting the convenience of grabbing a Boss Coffee on the go. From in-store finds to that first refreshing sip, our influencers showed just how easy it is to enjoy a Boss Coffee, driving a buzzworthy boost in brand awareness

Industry

FMCG

Services

UGC

265

Pieces of content

2.1m+

Cumulative content following

150

Micro influencers

177%

KPI achieved

265

Pieces of content

2.1m+

Cumulative content following

150

Micro influencers

177%

KPI achieved

Reach

Impressions

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