Vetta Pasta

Vetta partnered up with RISER to showcase delicious, better-for-you meals, with 100 creators bringing recipes to life using SMART Pasta.

From step-by-step cooking to beautifully capturing their final dish, the content highlighted the vibrant pink Vetta packaging while emphasizing healthier choices. The campaign seamlessly blended into food content, inspiring audiences to cook smarter, while also highlighting Vetta’s partnership with the National Breast Cancer Foundation (NBCF). Influencers showcased the eye-catching pink packs in Coles and Woolworths, seamlessly integrating the 5c per pack donation into their messaging.

Industry

FMCG

Services

UGC

165

Pieces of content

1.4M+

Cumulative content following

100

Micro influencers

165%

KPI achieved

165

Pieces of content

1.4M+

Cumulative content following

100

Micro influencers

165%

KPI achieved

Reach

Impressions

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