Bulla engaged with RISER on two standout campaigns, showcasing the versatility of its premium treats and inspiring audiences to enjoy them in new ways. The first campaign featured 50 creators savouring the new Murray St. Lemon Curd ice cream, highlighting its velvety texture and tangy swirls through irresistible taste tests. The second campaign saw another 50 creators indulging in the rich, creamy Caramel Fudge Bars, capturing a delicious treat for kids. Together, they produced 180 pieces of dynamic content, igniting excitement and reinforcing Bulla’s reputation for indulgent, high-quality treats.

Creators brought Bulla Chupa Chups to life with vibrant, cheeky video content that captured the essence of fun. Face-to-camera moments featured first impressions and taste tests, while in-store content showed the excitement of finding the product at Coles or Woolworths. With bold, bright colors and playful energy, the campaign delivered eye-catching content that perfectly matched the fun spirit of Bulla Chupa Chups.

Creators showcased Loving Tan with engaging video content, demonstrating the product application process step by step. They shared authentic before and after results, emphasizing the impressive transformation after just 24 hours. The campaign highlighted how Loving Tan delivers a flawless, natural-looking tan to a 1.3 million cumulative audience, leaving viewers eager to try the product for themselves.