Bulla: Murray St

Bulla collaborated with RISER to promote its Murray St. premium ice cream range, with a spotlight on the unique new Lemon Curd flavour.

To showcase its smooth, creamy texture and perfectly balanced tangy lemon curd swirls, 50 creators brought it to life through, indulgent taste tests, on warm waffles or blending it into creamy milkshakes. The campaign produced 89 pieces of engaging content, significantly boosting brand awareness and excitement around the new flavour.

Industry

FMCG

Services

UGC

89

Pieces of content

1.1m+

Cumulative content following

50

Micro influencers

178

KPI achieved

89

Pieces of content

1.1m+

Cumulative content following

50

Micro influencers

178

KPI achieved

Reach

Impressions

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