Rosella Tomato Soup

Rosella sauced up their marketing by partnering with RISER to promote its condensed tomato soup! Creators with a combined following of over 1 million participated in the campaign, cooking up authentic recipe creations that showcased the soup's versatility as both a delicious dish and a versatile ingredient.
Industry
FMCG
Services
UGC

207

Pieces of content

1.1m+

Cumulative content following

100

Micro influencers

206%

KPI achieved

207

Pieces of content

1.1m+

Cumulative content following

100

Micro influencers

206%

KPI achieved

Reach

Impressions

"I would highly recommend RISER as an exceptional choice for brands looking to increase exposure through the use of influencer generated content. RISER's campaign execution was seamless, hassle-free, and they went above and beyond in delivering exceptional results."

Sandy Lo Piccolo
Senior Brand Manager
Case Studies

More brands.

Case Study
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Brioche Gourmet

Brioche Gourmet partnered with RISER to showcase its range of premium burger buns, with influencers producing high-quality, visually rich content that emphasised the product’s quality and versatility. Creators developed unique recipes, demonstrating how the buns could be used in a variety of delicious meals. Beautiful tablescapes and action shots captured the soft, golden texture of the buns paired with vibrant, appetising ingredients. Many shared their first impressions and taste tests, highlighting the indulgent flavour and bakery-fresh quality. The campaign captured audience attention with its elevated, premium feel, inspiring creativity in the kitchen and driving genuine excitement around the brand.

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Case Study
Lifestyle
Kärcher

Kärcher launched its second campaign with RISER, featuring 50 reels delivered across a diverse group of creators that highlighted the power and precision of Kärcher’s technology. Each showcased a tough cleaning challenge, revealing how Kärcher products easily handled the job. The campaign featured two hero products, allowing creators to demonstrate the versatility and power of the Kärcher range across different cleaning needs. Face-to-camera moments captured first impressions and live product tests, while before-and-after footage delivered powerful visual proof of the results, reinforcing the brand’s promise. The campaign exceeded expectations, delivering 272% of the KPI and driving strong engagement, product awareness, and brand trust.

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Case Study
Lifestyle
Robert Gordon

Robert Gordon partnered with RISER to promote its mug collection, with influencers capturing a mix of in-store and at-home content that showcased the range’s beauty and giftability. Reels took audiences behind the scenes as creators chose their perfect mug from the iconic MYER displays, with the striking mug walls becoming stars in their own right. Action shots highlighted craftsmanship and design, while face-to-camera moments shared why these mugs make such meaningful gifts. At home, creators brought the story full circle by sharing how they enjoyed their new mugs, adding a personal, lifestyle-driven layer that truly resonated.

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