Rosella: Organic Sauces

Rosella’s new sauces campaign with RISER, brought fresh excitement to classic flavors, with 100 influencers showcasing Rosella Tomato Sauce Hot Chipotle and Rosella BBQ Sauce with Caramelised Onion as more than just condiments.

Through authentic, relatable cooking and meal prep content, they elevated everyday meals—drizzling, dipping, and mixing the sauces into fries, nuggets, sausage rolls, mozzarella sticks, and pies. This creative approach not only highlighted the sauces’ versatility but also resonated with a cumulative content following of over 1.8 million, sparking inspiration and driving strong engagement with the audience.

Industry

FMCG

Services

UGC

178

Pieces of content

1.8M+

Cumulative content following

100

Micro influencers

178%

KPI achieved

178

Pieces of content

1.8M+

Cumulative content following

100

Micro influencers

178%

KPI achieved

Reach

Impressions

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