Murray St & Caramel Fudge Bar

Bulla engaged with RISER on two standout campaigns, showcasing the versatility of its premium treats and inspiring audiences to enjoy them in new ways.

The first campaign featured 50 creators savouring the new Murray St. Lemon Curd ice cream, highlighting its velvety texture and tangy swirls through irresistible taste tests. The second campaign saw another 50 creators indulging in the rich, creamy Caramel Fudge Bars, capturing a delicious treat for kids. Together, they produced 180 pieces of dynamic content, igniting excitement and reinforcing Bulla’s reputation for indulgent, high-quality treats.

Industry

FMCG

Services

UGC

180

Pieces of content

1.9m+

Cumulative content following

100

Micro influencers

180%

KPI achieved

180

Pieces of content

1.9m+

Cumulative content following

100

Micro influencers

180%

KPI achieved

Reach

Impressions

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