Thirst Trap Water

Thirst Trap made a splash with RISER to promote its still and sparkling water with 133 authentic UGC pieces created for the brand. This initiative not only highlighted Thirst Trap as a sustainable, ethical, and trendy choice over plastic bottled water but also boosted brand recognition and guided consumers to purchase at key retailers.
Industry
FMCG
Services
UGC

133

Pieces of content

1.6m+

Cumulative content following

100

Micro influencers

133%

KPI achieved

133

Pieces of content

1.6m+

Cumulative content following

100

Micro influencers

133%

KPI achieved

Reach

Impressions

"This RISER campaign has been invaluable to us. Not only did this enable us to get our new product out to a bunch of awesome people, we now also have a library of quality UGC content showcasing varying talent, styles and key messaging. Results from the campaign have also been crucial to supporting our conversations with key retailers. We are definitely keen to execute another campaign with RISER in the future."

Rachel Lindley
Head of Marketing & Product Development
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