Vodka Cruisers

Asahi engaged RISER to help promote its Vodka Cruisers, showcasing the product's versatility in various ways.

Creators with a cumulative following of over 1.9m+ participated in the campaign, producing authentic content that demonstrated creative serving ideas - from mixing creative cocktails and serving over ice to combining different flavours for a unique tasting.

Industry

FMCG

Services

UGC

124

Pieces of content

1.9m+

Cumulative content following

100

Micro influencers

124%

KPI achieved

124

Pieces of content

1.9m+

Cumulative content following

100

Micro influencers

124%

KPI achieved

Reach

Impressions

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