McCormick’s Cholula partnered with RISER to promote its new salsa and seasoning range. Creators took part in the campaign, producing 165 pieces of vibrant, authentic content, exceeding the original KPI by 65%. Creators shared easy-to-follow Mexican recipe videos featuring one or more Cholula products with action-style shots bringing recipes to life with fiesta-inspired styling, showcasing rich textures, and an authentic Mexican feel.

Vodka Cruiser engaged RISER to help promote its limited-edition Summer Apple flavour, just in time for pre-drink and festival season. Creators with a cumulative content following of over 1.4M+ participated in the campaign, creating vibrant, feel-good video content that captured the flavour’s crisp, fruity energy and limited-edition buzz. From backyard hangs to festival-ready vibes, creators highlighted the product’s lively appeal and celebrated its limited-edition status.

Rosella’s new sauces campaign with RISER, brought fresh excitement to classic flavors, with 100 influencers showcasing Rosella Tomato Sauce Hot Chipotle and Rosella BBQ Sauce with Caramelised Onion as more than just condiments. Through authentic, relatable cooking and meal prep content, they elevated everyday meals—drizzling, dipping, and mixing the sauces into fries, nuggets, sausage rolls, mozzarella sticks, and pies. This creative approach not only highlighted the sauces’ versatility but also resonated with a cumulative content following of over 1.8 million, sparking inspiration and driving strong engagement with the audience.