Chupa Chups Lollies

Chupa Chups engaged RISER to launch a colourful and cheeky campaign that celebrated the iconic lolly’s fun-loving spirit.

Over 150 creators across Australia and New Zealand took part, generating 268 vibrant and engaging content pieces. Creators encouraged their audiences to share their favourite Chupa Chups flavour, sparking conversations around nostalgic childhood memories, summer vibes, and all-time great tastes. The campaign invited fans to vote for their top flavour, for a chance to win a magical trip to Tokyo Disneyland.

Industry

FMCG

Services

UGC

268

Pieces of content

2.6M+

Cumulative content following

150

Micro influencers

178%

KPI achieved

268

Pieces of content

2.6M+

Cumulative content following

150

Micro influencers

178%

KPI achieved

Reach

Impressions

Great campaign run for Chupa Chups Consumer Promo. We received a wide range of posts from influencers with super engaging & creative content. All content was shared with us (and tagged on the Instagram page). RISER were also really easy to work with! Definitely recommend.

Siobhan Feeney

Senior Brand Manager - Stuart Alexander & Co (Chupa Chups & Mentos)

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