Head & Shoulders partnered with RISER for a TikTok campaign to spotlight its BARE range. Creators shared powerful before & after transformations, showing the shift from dry, flaky scalps to visibly healthier, cleaner ones. Through getting ready routines and personal storytelling, creators authentically incorporated Head & Shoulders BARE into their scalp care rituals.The campaign drove strong engagement, with relatable content that resonated deeply with audiences seeking simple, effective scalp care solutions.

Bunjie teamed up with RISER to drive awareness for its premium nappy range. 50 creators took part in the campaign, producing 113 pieces of content that showcased the new nappy pants and nappies. From changing time and playful bubs wearing their Bunjie nappies, to authentic in-store footage purchasing from Chemist Warehouse, creators highlighted the brand’s quality, comfort, and convenience for modern parents.

McCormick’s Cholula partnered with RISER to promote its new salsa and seasoning range. Creators took part in the campaign, producing 165 pieces of vibrant, authentic content, exceeding the original KPI by 65%. Creators shared easy-to-follow Mexican recipe videos featuring one or more Cholula products with action-style shots bringing recipes to life with fiesta-inspired styling, showcasing rich textures, and an authentic Mexican feel.