Cholula Salsa and Seasonings

McCormick’s Cholula partnered with RISER to promote its new salsa and seasoning range. Creators took part in the campaign, producing 165 pieces of vibrant, authentic content, exceeding the original KPI by 65%.

Creators shared easy-to-follow Mexican recipe videos featuring one or more Cholula products with action-style shots bringing recipes to life with fiesta-inspired styling, showcasing rich textures, and an authentic Mexican feel.

Industry

FMCG

Services

UGC

165

Pieces of content

2M+

Cumulative content following

100

Micro influencers

165%

KPI achieved

165

Pieces of content

2M+

Cumulative content following

100

Micro influencers

165%

KPI achieved

Reach

Impressions

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