INIKA partnered with RISER to highlight their award winning mascara through 100 RISER creators sharing a mix of before & after demonstrations, mascara-focused application videos, and GRWM/routine-style content, highlighting real results and demonstrating the product in everyday beauty routines. The campaign resonated strongly with audiences, driving high engagement and reinforcing INIKA’s position as a trusted, natural beauty brand that delivers visible results. After the brand reviewed their previous Mascara/EOFYS campaign from last June, they reported a 40% increase in mascara category sales. This significant uplift is why the RISER campaigns are considered a success by INIKA and why the brand is repeating this product focus and content strategy this year

Kärcher launched its second campaign with RISER, featuring 50 reels delivered across a diverse group of creators that highlighted the power and precision of Kärcher’s technology. Each showcased a tough cleaning challenge, revealing how Kärcher products easily handled the job. The campaign featured two hero products, allowing creators to demonstrate the versatility and power of the Kärcher range across different cleaning needs. Face-to-camera moments captured first impressions and live product tests, while before-and-after footage delivered powerful visual proof of the results, reinforcing the brand’s promise. The campaign exceeded expectations, delivering 272% of the KPI and driving strong engagement, product awareness, and brand trust.

Tilda partnered with RISER to create natural, authentic content that aligned seamlessly with the brand’s messaging. Influencers produced engaging video content that captured the in-store experience, highlighting the ease of finding and purchasing Tilda Rice through clear shelf placement and promotional visibility. Through simple, time-saving recipe creations and “day in the life” storytelling, creators showed how Tilda fits effortlessly into busy routines and inspired audiences to incorporate Tilda into their own everyday cooking.