MARS

Mars partnered with RISER for 3 successful campaigns for their well known delicious treats like M&M's, Maltesers and Extra gum, positioning them as the perfect sweet treat to try and share with family and friends. Their RISER campaigns resulted in over 482 pieces of UGG via reels, statics and stories to reshare across their socials, reaching a cumulative following of 4.5m+.
Industry
FMCG
Services
UGC

525

Pieces of content

5m+

Cumulative content following

300

Micro influencers

175%

KPI achieved

525

Pieces of content

5m+

Cumulative content following

300

Micro influencers

175%

KPI achieved

Reach

Impressions

Case Studies

More brands.

Case Study
FMCG
Suntory Boss Coffee

RISER brewed up a winning campaign with Boss Coffee, featuring Australian and New Zealand talent hunting for their favorite coffee in stores. With 150 micro-influencers reaching a combined following of 2.1 million, the campaign created 265 pieces of content highlighting the convenience of grabbing a Boss Coffee on the go. From in-store finds to that first refreshing sip, our influencers showed just how easy it is to enjoy a Boss Coffee, driving a buzzworthy boost in brand awareness.

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Case Study
FMCG
Sunraysia Apple & Peach

RISER teamed up with Sunraysia to launch their new apple and peach juice at Woolworths supermarkets . With over 100 micro-influencers and a combined following of 1.7 million, the campaign created 168 pieces of mouthwatering content that left everyone thirsting for more. By mixing authentic influencer storytelling with the fresh flavor, RISER stirred up buzz and brand awareness, making Sunraysia’s latest juice the talk of the town.

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Case Study
FMCG
The Coffee Club

RISER partnered with The Coffee Club to launch their first new coffee blend in 35 years, hailed as the "Best coffee we have ever made." Leveraging 100 influencers with a combined following of 1.3 million, the campaign brewed up 234 pieces of engaging content across lifestyle, food, and parenting themes. The result? A surge in brand awareness and excitement that made this campaign as smooth and satisfying as the new coffee blend itself.

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