The Coffee Club

RISER partnered with The Coffee Club to launch their first new coffee blend in 35 years, hailed as the "Best coffee we have ever made."

Leveraging 100 influencers with a combined following of 1.3 million, the campaign brewed up 234 pieces of engaging content across lifestyle, food, and parenting themes. The result? A surge in brand awareness and excitement that made this campaign as smooth and satisfying as the new coffee blend itself.

Industry

FMCG

Services

UGC

Number of Campaigns

"Partnering with RISER was a key element of the launch of our new coffee blend Three Stories. Leveraging their wide network of content creators allowed us to scale our marketing efforts across an engaged community who created authentic and relatable content. The positive sentiment generated from RISER creators across social media helped to encourage trial and build credibility for our new to market coffee blend. Working with RISER also generated a broad array of content that we could use to bolster our own organic social channels. Three Stories coffee has had strong positive feedback and an uplift in sales during the campaign period."

Kellie Pembroke-Young

Digital Marketing Manager

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