7-Eleven Summer & 7-Eleven Day

7-Eleven engaged RISER for two successful campaigns, 7 Eleven Summer & 7 Eleven Day, engaging audiences with 463 dynamic content pieces created by 250 influencers.

Creators seamlessly incorporated 7-Eleven branding while generating excitement around the one-day celebration, highlighting the free regular hot coffee or large Slurpee. In-store experiences were also portrayed through vibrant and playful storytelling. Influencers also highlighted how Slurpees make summer even better, driving the campaign to an impressive 154% of its KPI.

Industry

FMCG

Services

UGC

463

Pieces of content

5.3M+

Cumulative content following

300

Micro influencers

154%

KPI achieved

463

Pieces of content

5.3M+

Cumulative content following

300

Micro influencers

154%

KPI achieved

Reach

Impressions

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