Celcius

7-Eleven engaged RISER to amplify energy drink, CELSIUS, with creators capturing their in-store journey to find it.

From first impressions to taste tests, they shared authentic reactions, delivering 124 pieces of content that built hype, drove engagement, and exceeded KPIs. Creators nailed the call to action, encouraging their audience to try CELSIUS at their local 7-Eleven.

Industry

FMCG

Services

UGC

124

Pieces of content

1.4M+

Cumulative content following

100

Micro influencers

124%

KPI achieved

124

Pieces of content

1.4M+

Cumulative content following

100

Micro influencers

124%

KPI achieved

Reach

Impressions

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