# RISER Collective

> RISER Collective is Australia's leading influencer marketing agency, specialising in end-to-end micro-influencer product sampling, bulk UGC (user-generated content) creation, and influencer campaign strategy for lifestyle brands. Founded and headquartered in Melbourne, Victoria (881a High St, Armadale VIC 3143), RISER operates nationally across all Australian states. Contact: hello@risercollective.com

RISER connects lifestyle brands with a community of 10,000+ vetted micro-influencers across Instagram and TikTok. Brands pay a single flat fee; RISER handles product gifting, influencer matching, briefing, content clipping, and repurposing. Campaigns are proven to deliver up to 67% uplift in online sales and 30% uplift in-store. RISER has successfully launched 440+ campaigns across beauty, FMCG, food and beverage, health and wellness, baby and parenting, homewares, and fashion categories, working with brands including Dove, Mars, 7-Eleven, Starbucks, Nando's, Thankyou, Grill'd, and many more.

## Core Pages

- [Home](https://risercollective.com.au/): Overview of RISER's influencer marketing and UGC services, client logos, case study highlights, and FAQ.
- [Services Overview](https://risercollective.com.au/services): Full list of RISER's service offerings.
- [Mass Influencer Sampling](https://risercollective.com.au/services-influencer-sampling): Service detail — product sampling campaigns distributed to hundreds or thousands of micro-influencers.
- [Influencer Marketing](https://risercollective.com.au/services-influencer-marketing): Service detail — bespoke influencer marketing campaign strategy and execution.
- [User Generated Content (UGC)](https://risercollective.com.au/services-user-generated-content): Service detail — bulk UGC creation, content clipping, and repurposing.
- [Content Creation](https://risercollective.com.au/services-content-creation): Service detail — professional creator-led content production.
- [Product Reviews & Surveys](https://risercollective.com.au/services-reviews-surveys): Service detail — verified product reviews and audience surveys via influencer network.
- [Influencer Marketing Strategy](https://risercollective.com.au/influencer-marketing-strategy): Campaign strategy consulting for Australian lifestyle brands.
- [Influencer Gifting](https://risercollective.com.au/influencer-gifting): Product gifting strategy and execution for influencer campaigns.
- [UGC Content Agency](https://risercollective.com.au/user-generated-content-agency): RISER's UGC agency capability — creator matching, briefing, delivery at scale.
- [Case Studies](https://risercollective.com.au/case-studies): Portfolio of 80+ influencer marketing campaigns across Australian brands.
- [Blog](https://risercollective.com.au/blog): Influencer marketing tips, UGC strategy guides, and industry insights.
- [For Brands](https://risercollective.com.au/brands): Sign-up and enquiry page for brand partners.
- [For Agencies](https://risercollective.com.au/agencies): Sign-up and enquiry page for marketing agencies wanting to partner with RISER.
- [For Influencers](https://risercollective.com.au/influencers): Sign-up page for micro-influencers wanting to join the RISER community.

## Case Studies

- [7-Eleven (Coffee Launch)](https://risercollective.com.au/case-studies/7-eleven): UGC campaign for 7-Eleven's new coffee blend. 3.4M+ combined creator following.
- [7-Eleven (CELSIUS)](https://risercollective.com.au/case-studies/7-eleven-2): Creator campaign amplifying CELSIUS energy drink in-store. 124 content pieces, KPIs exceeded.
- [7-Eleven (Summer + Day)](https://risercollective.com.au/case-studies/7-eleven-5): Two-campaign activation with 250 influencers, 463 content pieces, 154% of KPI.
- [Asahi / Vodka Cruiser](https://risercollective.com.au/case-studies/asahi): Lifestyle UGC campaign. 1.9M+ combined creator reach.
- [Avène](https://risercollective.com.au/case-studies/avene): Beauty and parenting UGC for Cicalfate+ Cream. 100 creators, 172 content pieces, significant sales uplift.
- [b.box Water Bottles](https://risercollective.com.au/case-studies/bbox-waterbottles): Lifestyle UGC for 1L Insulated Flip Top Water Bottle launch.
- [b.box Pacifiers](https://risercollective.com.au/case-studies/b-box-pacifiers): Parenting influencer sampling campaign for pacifier range.
- [Biscoff Ice Cream](https://risercollective.com.au/case-studies/biscoff-icecreams): Woolworths relaunch campaign for Biscoff ice cream sticks.
- [Blue Banner](https://risercollective.com.au/case-studies/blue-banner): Pickled onion UGC campaign. 2.2M+ combined creator reach.
- [Brioche Gourmet](https://risercollective.com.au/case-studies/brioche-gourmet): Premium food UGC showcasing burger bun range.
- [Bulla Chupa Chups](https://risercollective.com.au/case-studies/bulla-chupa-chups): Vibrant ice cream UGC driving in-store excitement at Coles and Woolworths.
- [Bulla Murray St](https://risercollective.com.au/case-studies/bulla-murray-st): 50 creators, 89 content pieces for Lemon Curd ice cream launch.
- [Bulla (Murray St + Fudge)](https://risercollective.com.au/case-studies/bullamurrayandfudge): Dual campaign — 100 creators, 180 content pieces.
- [Bunjie](https://risercollective.com.au/case-studies/bunjie): Parenting UGC for premium nappy range. 50 creators, 113 content pieces.
- [Cholula Hot Sauce](https://risercollective.com.au/case-studies/cholula-hot-sauce): Salsa and seasoning launch. 165 content pieces, 65% above KPI.
- [Chupa Chups](https://risercollective.com.au/case-studies/chupa-chups): 150+ creators, 268 content pieces, Tokyo Disneyland audience competition.
- [CLR](https://risercollective.com.au/case-studies/clr): Cleaning range UGC. 1.4M+ reach, 126 retailer-tagged content pieces.
- [CLOUD NINE](https://risercollective.com.au/case-studies/cloud-nine): Hair straightener Australia launch. 38% increase in social-sourced website traffic.
- [Cocobella](https://risercollective.com.au/case-studies/cocobella): Fusions range launch. 160 retail-tagged content pieces.
- [Devondale](https://risercollective.com.au/case-studies/devondale): Sparkling juice launch. 176 content pieces.
- [Dove (Kids Care)](https://risercollective.com.au/case-studies/dove): 250 influencers, 415+ pieces, 3.2M reach, 67% video content.
- [Dove (Self-Care)](https://risercollective.com.au/case-studies/dove-2): Shower routine and GRWM UGC. 128 content pieces.
- [Driscoll's](https://risercollective.com.au/case-studies/driscolls): Blueberry lifestyle UGC. 150 creators.
- [Epzen](https://risercollective.com.au/case-studies/epzen): Chemist Warehouse body range launch. 250+ influencers, 462 content pieces, 3M+ reach.
- [Ere Perez](https://risercollective.com.au/case-studies/ere-perez): Four campaigns driving awareness and MECCA retailer traffic.
- [Gelous](https://risercollective.com.au/case-studies/gelous): Nail product UGC. 1.2M+ reach.
- [Grill'd](https://risercollective.com.au/case-studies/grilld): Chip launch campaign. 100 influencers, 150+ content pieces.
- [Growth Bomb](https://risercollective.com.au/case-studies/growth-bomb): Haircare UGC. 100 influencers, 1M+ reach.
- [H2COCO](https://risercollective.com.au/case-studies/h2coco): Lychee Coconut Water campaign. 100 creators, Woolworths integration.
- [Hada Labo](https://risercollective.com.au/case-studies/hada-labo-premium-range): Premium skincare UGC. 100 creators, 1.4M reach.
- [HAIRHOUSE](https://risercollective.com.au/case-studies/hairhouse): Styling tools GRWM campaign.
- [Head & Shoulders](https://risercollective.com.au/case-studies/head-shoulders): TikTok BARE range campaign with before-and-after scalp content.
- [Hegen](https://risercollective.com.au/case-studies/hegen): Baby bottle campaign. 150 parenting creators, 291 content pieces.
- [Hydrodol](https://risercollective.com.au/case-studies/hydrodol): TGA-listed product campaign at Chemist Warehouse.
- [INIKA Organic](https://risercollective.com.au/case-studies/inika): Mascara campaign. 40% increase in mascara category sales.
- [Kärcher](https://risercollective.com.au/case-studies/karcher): Cleaning products before-and-after UGC. 1M+ reach.
- [Kärcher (Campaign 2)](https://risercollective.com.au/case-studies/karcher-2): 50 creators, 272% of KPI delivered.
- [Leggo's](https://risercollective.com.au/case-studies/leggos): Pasta sauce creative cooking campaign.
- [Loving Tan](https://risercollective.com.au/case-studies/loving-tan): Self-tan before-and-after UGC. 1.3M cumulative audience.
- [M&M's](https://risercollective.com.au/case-studies/m-ms): Cookie dough UGC. 1.4M+ reach.
- [Mars](https://risercollective.com.au/case-studies/mars): Three campaigns for M&M's, Maltesers, Extra Gum. 4.5M+ reach, 482 content pieces.
- [Maxwell & Williams](https://risercollective.com.au/case-studies/maxwell-williams): Mug collection MYER campaign.
- [MCoBeauty](https://risercollective.com.au/case-studies/mcobeauty): Xtendlash Tubular Mascara UGC campaign.
- [Melrose Health](https://risercollective.com.au/case-studies/melrose-peak): Dual hydration campaign. 2M+ reach.
- [Mello](https://risercollective.com.au/case-studies/mello): Mental health app campaign. 50 lifestyle creators.
- [Messina](https://risercollective.com.au/case-studies/messina): Woolworths launch campaign. 154 content pieces.
- [MooGoo](https://risercollective.com.au/case-studies/moogoo): Scalp care and milk shampoo UGC. 100 creators.
- [Moose Toys](https://risercollective.com.au/case-studies/moose-toys): Family game campaign. 100 parenting creators.
- [Nando's](https://risercollective.com.au/case-studies/nandos): Salad dressings and BBQ sauce launch. 200 influencers, 3.4M+ reach, 343 content pieces.
- [Nude by Nature](https://risercollective.com.au/case-studies/nude-by-nature): New packaging awareness campaign.
- [OMO](https://risercollective.com.au/case-studies/omo): Laundry range awareness. 3M+ target audience reach.
- [Peckish](https://risercollective.com.au/case-studies/peckish): Peckables launch at Coles and Woolworths, KPIs exceeded.
- [Pierre Fabre / Klorane](https://risercollective.com.au/case-studies/pierre-fabre): Haircare campaign at Priceline. 100 creators, 1.1M reach.
- [Robert Gordon](https://risercollective.com.au/case-studies/robert-gordon): Mug collection campaign at MYER.
- [Rosella (Tomato Sauce)](https://risercollective.com.au/case-studies/rosella-tomato-sauce): Summer BBQ campaign. 1.6M+ reach.
- [Rosella (New Sauces)](https://risercollective.com.au/case-studies/rosella): Hot Chipotle and BBQ Caramelised Onion launch. 1.8M reach.
- [Rosella (Soup)](https://risercollective.com.au/case-studies/rosella-soup): Condensed tomato soup recipe campaign. 1M+ reach.
- [Skin Physics](https://risercollective.com.au/case-studies/skin-physics): Vitamin C Serum UGC. 1.4M+ reach.
- [Starbucks](https://risercollective.com.au/case-studies/starbucks): Limited-edition Snoopy beverage campaign. 2.3M+ reach.
- [SumaNurica](https://risercollective.com.au/case-studies/sumanurica): Two skincare campaigns. 800 creators, 1,180 content pieces.
- [Sunraysia](https://risercollective.com.au/case-studies/sunraysia): Woolworths juice launch. 100 influencers, 1.7M reach, 168 content pieces.
- [Suntory Boss Coffee](https://risercollective.com.au/case-studies/suntory-boss-coffee): AU/NZ campaign. 150 influencers, 2.1M reach, 265 content pieces.
- [SVR Laboratories](https://risercollective.com.au/case-studies/svr-2): Three campaigns at Priceline. 250 creators, 3.8M reach, 323 content pieces.
- [TCN / The Card Network](https://risercollective.com.au/case-studies/the-card-network): Gift card UGC. 1.4M+ reach.
- [The Coffee Club](https://risercollective.com.au/case-studies/the-coffee-cub): New coffee blend launch. 100 influencers, 1.3M reach, 234 content pieces.
- [Thankyou (Deodorant)](https://risercollective.com.au/case-studies/thankyou): Personal care UGC. 200 influencers, 384 content pieces.
- [Thankyou (Cleaning)](https://risercollective.com.au/case-studies/thankyou-cleaning): Universal cleaner launch. 3.1M+ reach.
- [Thirst Trap](https://risercollective.com.au/case-studies/thirst-trap): Sustainable water UGC. 133 content pieces.
- [Tilda](https://risercollective.com.au/case-studies/tilda): Rice in-store and recipe UGC.
- [Tom's Confectionery](https://risercollective.com.au/case-studies/toms-confectionery): In-store footfall campaign at Highpoint. 50 Melbourne creators, 108 content pieces.
- [Vetta](https://risercollective.com.au/case-studies/vetta): SMART Pasta campaign with NBCF partnership. 100 creators.
- [Vodka Cruiser](https://risercollective.com.au/case-studies/vodka-cruiser): Limited-edition Summer Apple campaign. 1.4M+ reach.
- [White Glo](https://risercollective.com.au/case-studies/whiteglo): Teeth whitening UGC. 2.6M+ reach.

## Blog

- [10 Influencer Marketing Trends in 2025](https://risercollective.com.au/blog/influencer-marketing-trends-in-2025-10-trends-you-cant-ignore)
- [How to Scale Influencer Marketing](https://risercollective.com.au/blog/influencer-marketing-that-scales)
- [Why Short-Form Video Is Still a Secret Weapon](https://risercollective.com.au/blog/short-form-video-is-still-the-secret-weapon)
- [Taste the Success: Food Brand Influencer Marketing](https://risercollective.com.au/blog/taste-the-success)
- [How to Find a Viral Influencer Marketing Agency](https://risercollective.com.au/blog/viral-influencer-marketing-agency)
- [Why Influencer Marketing Outperforms Every Channel](https://risercollective.com.au/blog/influencer-marketing-is-the-best-form-of-marketing)
- [Influencer Marketing for Fashion & Beauty Brands](https://risercollective.com.au/blog/style-and-influence-mastering-influencer-marketing-for-fashion-and-beauty-brands)
- [What Is Authentic UGC and Why Does It Matter?](https://risercollective.com.au/blog/authentic-ugc)
- [Creating Content on Your Own Terms](https://risercollective.com.au/blog/creating-content-on-your-own-terms)
- [Holiday Influencer Gifting & Content Planning](https://risercollective.com.au/blog/cracking-the-code-mastering-holiday-product-gifting-and-content-planning)
- [The Entrepreneur's Guide to Influencer Marketing](https://risercollective.com.au/blog/the-entrepreneurs-guide-to-influencer-marketing)
- [How to Build an Influencer Content Calendar](https://risercollective.com.au/blog/how-to-build-a-content-calendar)
- [Tips to Maximise Your Influencer Campaign Reach](https://risercollective.com.au/blog/top-tricks-and-tips-to-maximise-your-reach)
- [What Are Micro-Influencers?](https://risercollective.com.au/blog/what-are-micro-influencers)
- [How to Polish Your Influencer Content](https://risercollective.com.au/blog/how-to-polish-your-content)
- [Branding 101 for Influencer Marketing Success](https://risercollective.com.au/blog/branding-101)

## Legal

- [Terms and Conditions](https://risercollective.com.au/terms-and-conditions)
- [Privacy Policy](https://risercollective.com.au/privacy-policy)